A recent article in Furniture Today (the furniture industry's trade publication) caused quite a stir for some folks in High Point, North Carolina. High Point is the site of the world's largest furniture market - this year being held from October 16 through the 21st in hundreds, if not thousands, of showrooms in the city of High Point. Turns out this particular showcase is closed to the public, so much so that you'll often see signs posted that say things like "Open to the Trade Only" everywhere you go in High Point.
The Furniture Today web site had posted an article that let everyone know that Gallery Furniture was bringing a huge team to the High Point October Market in 2009 - a team that was built on five to six Gallery Furniture staff members, and then NINE GREAT GALLERY FURNITURE CUSTOMERS! Imagine sending your best customers to market so that, as buyers, they and similar customers can relate to - it all seemed simple to me - let the customers pick what they want! I only wished Gallery Furniture had thought about this customer-centric idea earlier.
Much to my surprise, I received a call from people in High Point saying that execs were upset - yes, upset - that Gallery Furniture was bringing our great customers to the market. I told them - you guys need to get it: the furniture business is stagnant right now because of the housing situation and this is a great way to get customers jazzed up, fired up, get crunk on, get wild, hyped up, and excited about our great products! My vision is for customers to have a giant hand in choosing the products that Gallery Furniture sells - after all, the ones that are buying the furniture. The executives then said "We never looked at the issue that way!"
At Gallery Furniture, we look at every issue from the customer's perspective - and boy, oh boy - are we excited about the team of nine extra pairs of eyes going to the High Point Market to discover great new products for all Gallery Furniture customers. With Gallery Furniture being all about the customers, then our great customers going to market with us is a thrilling prospect for us all.
Sorry if we caused a stir among the High Point executives, but yes, we are trying to stir something up - we're trying to stir up new business and who could be better to excite the furniture business better than the great Gallery Furniture customers? Stay tuned for the daily blogs from the field by the Gallery Furniture customers advancing on High Point Market! Gallery Furniture knows that this will be fun and exciting!